As a brand guardian for clients with an always-on digital presence, I’ve created work across most platforms and points in the customer journey.
Sometimes that means finding new ways to keep a brand useful, relevant and consistent every day. Other times, it means bots confronting trolls, click farms helping click-farm workers, AI exhibitions, live radio experiments and mums publicly embarrassing their hoon sons.
Somewhere along the way, one of them became Western Australia’s first Digital Lion.