My grandmother had me audition as a choirboy for St.Paul's Cathedral and Westminster Abbey in London when I was eight. Failing adequately, and growing up reasonably, I pinballed my way through careers in banking, travel and tourism, music, guitar store management and journalism. Then someone in a pub suggested being a 'creative'. That was 20 years ago.
Since then I've had the good fortune to create work that's connected people and brands across nearly every business segment. And I've done it with some amazing people, clients and agencies across New Zealand, Singapore and Australia.
My work's been recognised at Cannes, D&AD, One Show, Clio, LIAs, Effies and AWARD. I’ve also won Australia's coveted national Siren radio award twice, and picked up Western Australia's first ever Digital Lion.
Having felt the benefits of working with people way more talented than me, I’m a big fan of supporting and nurturing others to create their best work - from instilling confidence in clients to try something new or unexpected, working with and inspiring the thinking of creative teams and internal departments, or teaching and mentoring the next generation of creatives.
I’ve been selected to judge at a few award shows, including AWARD, AdFest and the 2023 London International Awards in Vegas. I've held lecturing positions in Australia and Singapore, and headed up Australia’s AWARD School program for two years. I also helped reboot AdSchool’s Copywriting course over a three year period, taking it from discontinued to an over-enrolled industry staple.
I’ve scaled it back a bit now (having a 5yr old does that), but in between working I sit on the national SIREN award committee, write and produce podcasts, and play with LEGO a lot.
EXPERIENCE
Freelance Senior Copywriter - Special Group, Sydney
2024 (Mar-Apr)
Freelance CD / Senior Copywriter - It’s Friday, Sydney
2024 (Jan-Feb)
Freelance CD / Senior Copywriter - DDB, Sydney
2023 (Oct-Dec)
Creative Director - Eardrum, Sydney
2023 (Feb-Oct)
Creative Director - Wunderman Thompson, Perth & Sydney
2018 (Jul)- 2023 (Feb)
Creative Group Head - Clemenger Marketforce, Perth
2017 - 2018
Head of Copy - 303MullenLowe, Perth
2014 - 2017
Senior Copywriter - Saatchi & Saatchi, Sydney
2013 - 2014
ACD to Creative Director - McCann, Sydney
2012 - 2013
Head of Copy - R/GA, Singapore
2011 - 2012
Snr Copywriter to Creative Group Head - DDB, Aotearoa (NZ)
2007 - 2011
Copywriter - Gatecrasher, Perth
2003 – 2007
AWARD RECOGNITION
Cannes
D&AD
One Show
Clio
New York Festivals
LIA
Spikes
Caples
AWARD
Effies
Axis (New Zealand)
Siren Radio Awards
PADC (Western Australia)
WA Screen Awards
JURIES
LIAs (Read my jury wrap-up here)
AdFest
AWARD
PADC
Sirens
AWARD School
