I pinballed my way through careers in banking, travel and tourism, music, retail management and journalism, before a bloke in a pub suggested being a creative and enrolling in AWARD School.
Turns out he was onto something.
Since then, I've spent more than 25 years helping brands, businesses and government organisations untangle complicated problems and turn them into simple, effective ideas. And I've been lucky enough to do it with some amazing people, clients and agencies across Australia, New Zealand and Singapore.
As a Creative Director, Creative Strategist and Copywriter, my work's been recognised at Cannes, D&AD, One Show, Clio, LIAs, Effies and AWARD. I've also won Australia's coveted Siren radio award twice, and picked up Western Australia's first-ever Digital Lion.
Having felt the benefits of working with people way more talented than me, I'm a big believer in helping others create their best work. Whether that's giving clients the confidence to back something different, helping creative teams find the strongest version of an idea, or teaching and mentoring the next generation of creatives.
I've judged award shows including AWARD, AdFest and the London International Awards. I've held lecturing positions in Australia and Singapore, headed up Australia's national AWARD School program, and helped reboot AdSchool's Copywriting course, taking it from discontinued to an over-enrolled industry staple.
When I'm not working, I'm usually trying not to get hit in the sensitives by my curious and energetic young son. Or disappearing down another AI rabbit hole with Suno, ChatGPT and ElevenLabs.
All in all, I really enjoy what I do. The people I get to work with. The ideas. And the occasional brief that takes a bit more untangling than most.
I’m still pretty grateful for meeting that bloke in the pub, too.
EXPERIENCE
Senior Copywriter - Engine Group, Brisbane
2025 - Present
Senior creative working across creative direction, campaign development, copy, strategy and new business.
Freelance CD | Creative Consultant | Senior Copywriter
2023 - 2025
Publicis, Special Group, DDB, VML, M&C Saatchi, HERO, It’s Friday
Creative Director - Eardrum, Sydney
2023 (Feb-Oct)
Creative Director - Wunderman Thompson, Perth & Sydney
2018 (Jul) - 2023 (Feb)
Creative Group Head - Clemenger Marketforce, Perth
2017 - 2018
Head of Copy - 303MullenLowe, Perth
2014 - 2017
Senior Copywriter - Saatchi & Saatchi, Sydney
2013 - 2014
ACD to Creative Director - McCann, Sydney
2012 - 2013
Head of Copy - R/GA, Singapore
2011 - 2012
Snr Copywriter to Creative Group Head - DDB, Aotearoa (NZ)
2007 - 2011
Copywriter - Gatecrasher, Perth
2003 – 2007
JUDGING
LIAs, Radio & Audio Jury 2023 (Read my jury wrap-up here)
AdFest, Outdoor Jury 2012
AWARD, Radio & Audio Jury 2014, 2018
PADC, Festival of Ideas Speaker & Final Jury 2014
Siren Radio Awards, Creative Council & Final Judge 2016-24
AWARD School, Entry & Final Folio Judge, 2016, 17, 20, 21
AWARD RECOGNITION
Cannes
D&AD
One Show
Clio
New York Festivals
LIA
Spikes
AWARD
Effies
Axis (New Zealand)
Siren Radio Awards
PADC (Western Australia)
WA Screen Awards
